Winners of the first Valpak-sponsored design awards announced
09 July 2008
The winners of the first Valpak-sponsored Royal College of Art
awards have been announced. Sheraz Arif, Guillaume Drapier and Hermann Trebsche
triumphed in the 'Spread the word' category, with their design for including a plant
seed in tea bag labels in order to connect social habit to ecological awareness.
Jorge Roberto Lopes dos Santos and Emilia Serra were awarded first prize for their
entry to the category of 'Shrinking footprints' with a design for a water fountain
that encourages the refilling of small plastic bottles. The runners-up were Karen
Lacroix and Robert Maslin whose clever design utilised ice-cream as a medium for
communicating a message about global warming, and also Yemi Awosile who investigated
the applications available for cork to encourage its reuse with the subsequent carbon
saving.
Special mention should also be given to Charlotte Crumblehome
and Emma Lofstrom for their inventive cookery book design that encourages the sharing
of food, recipes and information to reduce the impact of food waste on the environment,
and also Vanessa Harden and Nicolas Myers who designed an interactive lighting system
that aids energy conservation.
Stephanie Haines, who co-ordinated the project on behalf of Valpak,
said 'we are thrilled to have been able to work with such a promising group of postgraduate
students. They have all enthusiastically grasped the challenging brief which we
set and developed environmentally innovative designs and the means to communicate
these to better engage producers and the public.'
Miss Haines also commented 'several companies have expressed
an interest in working further with these young designers, so we look forward to
seeing things develop further over the coming months.'
The awards will be formally presented at Valpak's annual awards
ceremony, which will be held this year on 11 September at the National Maritime
Museum in Greenwich.
Valpak's Chairman the Rt. Honourable John Gummer said, 'We have
enormous talent in this country and many of our best young people come to the Royal
College of Art. Their challenge is to take their bright ideas and commercialise
them. That's what we can help them to do. I am proud that Valpak will give a real
opportunity to people who have already shown their talent and ingenuity, and who
can now have the chance to help the rest of us meet the Green Agenda.'
For more information on this initiative, or the Valpak Awards
2008, please contact stephanie.haines@valpak.co.uk